Maximiliaan I, Albrecht Dürer, 1517 - 1521
Emperor Maximilian i was the first ruler to make deliberate use of prints to enhance his own fame. The most famous example is this woodcut, modelled on a portrait of the German emperor that Albrecht Dürer drew in Augsburg. Engravings, and especially woodcuts, can be printed in staggering numbers, whereby they cost a fraction of the price of a painting.