Poster for the Magazine Jugend, Ludwig von Zumbusch, 1896

Poster for the Magazine Jugend, Ludwig von Zumbusch, 1896

color lithography, h 635mm × w 445mm More details

Published in Munich from 1896 to 1940, the magazine Jugend sparked the Jugendstil movement. The style of this new art movement was exuberant, ornate, and asymmetrical. The poster shows two young women leading a conservative man and symbolizes the youthdriven cultural transformation. This advertisement, along with other modern illustrations and critical texts, ushered in a new era in art.