karnemelk omdat ’t zo fris is (Buttermilk Because it’s so Refreshing), Dick Bruna, 1971

offset-printed, h 1160mm × w 830mm More details
© Dick Bruna/Mercis Publishing bv

Bruna cut back on his work for the A.W. Bruna & Zn. Company in the 1970s and took on more and more independent assignments. An example of this is the series of buttermilk posters he designed for the Dutch Dairy Office. Bruna effectively conveys the message by placing bright colours against a white background and the glass of buttermilk right in the centre. He won a prize for this design in 1971.

Identification

Title(s)

karnemelk omdat ’t zo fris is (Buttermilk Because it’s so Refreshing)
Karnemelk omdat 't zo fris is (title on object)

Object type

poster

Object number

RP-P-2011-125-45

Inscriptions / marks

signature: ‘dick’
title: ‘KARNEMELK omdat 't zo fris is’
date and inscription: ‘Offsetdruk: steendrukkerij De Jong & Co, Hilversum 1971’

Description

Meisje gekleed in blauwe trui en groene overgooier, frontaal ten voeten uit afgebeeld, met een glas melk in de hand. Aan weerszijden van haar gele bloemen. De eerste drie letters van het woord 'Karnemelk' midden boven zijn blauw gekleurd.

Creation

Artist

print maker: Dick Bruna

Place

Utrecht

Dating

1971

Material and Technique

Material

paper

Technique

offset-printed

Measurements

height 1160 mm × width 830 mm

Subject

What

buttermilk

Acquisition and rights

Credit line

On loan from Mercis Publishing bv, Amsterdam

Acquisition

loan 15-May-2011

Copyright

Dick Bruna/Mercis Publishing bv

Persistent URL

To refer to this object please use the following persistent URL: http://hdl.handle.net/10934/RM0001.COLLECT.517314

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