’t is weer pocket-weer (It’s Paperback Weather), Dick Bruna, 1967

offset-printed, h 1160mm × w 830mm More details
© Dick Bruna/Mercis Publishing bv

Bruna designed this poster for the Zwarte Beertjes (Little Black Bears) series of paperback thrillers published by the family business A.W. Bruna & Zn. Hung in railway stations, the giant posters had to catch the eye of hurried travellers, even from a moving train. For this reason. The image was pared down, reduced to its bare essentials. The Dutch text – which plays on the word ‘pokkenweer’, or foul weather – is an invitation to stay inside and read