pockets voor onderweg (Paperbacks for En Route), Dick Bruna, in or after 1958 - c. 1969
offset-printed, h 632mm
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© Dick Bruna/Mercis Publishing bv
The bear in this poster has red eyes from reading so much. Its pose is telling, yet subtle: the bear is so absorbed in its book that it does not notice the plane taking off. The black field refers to the popular Zwarte Beertjes (Little Black Bears) paperback series.