Rota prints, Aat Veldhoen, 1964

paper, h 346mm × w 482mm More details
© erven Aat Veldhoen

Artist Aat Veldhoen brought his art to the streets with his Rota Prints Plan. Thanks to the offset Rota press he could print his work quickly and in large editions. The anti-smoking ‘magician’ activist Robert Jasper Grootveld sold the stacks of prints in Amsterdam from a cargo bike for three guilders. Veldhoen wanted his Rota prints to be accessible to everyone and not simply disappear into the portfolios of collectors.