Poster Oldo, Carl Kunze, c. 1910 - c. 1915

color lithography, h 767mm × w 862mm More details

The machine-made cigarette, sold by the packet, found its way to consumers en masse at the beginning of the 20th century. From the outset, advertising campaigns promoted the carcinogenic act of smoking of a cigarette as a gutsy and suave feature of a modern lifestyle.