Poster The Land Where Life Was Good, Iris de Leeuw, c. 1973

screen print, h 118cm × w 85cm More details
© Iris de Leeuw

In the 1970s protest against environmental pollution, the result of increasing industrialization and expansion, also grew in the province of Zeeland. This poster playfully alludes to the flag of Zeeland. The provincial motto ‘I struggle and emerge’ finds a critical sequel here: ‘but choke in the stench.’ It is a commentary on the modernization of Zeeland, which is celebrated in the film Delta Fase I (1962) shown here.